Vol. 12 No. 7 (2026): EPH-International Journal of Business & Management Science (ISSN: 2208-2190)

Articles

• AI-DRIVEN MARKETING STRATEGIES IN SMES: THE MODERATING ROLE OF TECHNOLOGICAL READINESS ON MARKET PERFORMANCE

  Dr. Kapil Agrawal, Dr. Rani Sharma, Dr. Rohan Kumar Jha, Dr. Akshita Gupta

  01-15

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