Vol. 12 No. 7 (2026): EPH-International Journal of Business & Management Science (ISSN: 2208-2190)

Articles

• AI-DRIVEN MARKETING STRATEGIES IN SMES: THE MODERATING ROLE OF TECHNOLOGICAL READINESS ON MARKET PERFORMANCE

  Dr. Kapil Agrawal, Dr. Rani Sharma, Dr. Rohan Kumar Jha, Dr. Akshita Gupta

  01-15

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• FROM TALENT MANAGEMENT PRACTICES TO TALENT CLIMATE: A SYSTEMATIC REVIEW AND INTEGRATIVE FRAMEWORK OF TALENT ATTRACTION, DEVELOPMENT AND RETENTION

  R. Jayakumar, Dr. G. Sivanesan

  16-29

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• INTEGRATING ORGANIZATIONAL BEHAVIOR AND MANAGEMENT PRACTICES FOR ENHANCING EMPLOYEE PERFORMANCE AND ORGANIZATIONAL EFFECTIVENESS

  Pradnya Madhav Gaikwad, Sushma Karwa, Dr. Agam Pratap Singh

  30-39

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• ARE DRONES TRANSFORMING TRANSPORTATION AND LOGISTICS FOR THE LAST-MILE REACH IN THE URBAN LANDSCAPE

  Ms Gauri Gandhi, Dr Harshall Gandhi

  40-48

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• A CONTEMPORARY STUDY ON CONSUMER PROSPECTS OF E-MOBILITY HYBRID ELECTRIC VEHICLES IN INDIA: ISSUES AND CHALLENGES

  Ms. Upma Choudhary, Dr. Dileep Pawar

  49-62

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• PARTITION AND THE FRAGMENTED SUBJECT: A LACANIAN-FREUDIAN READING OF MIDNIGHT’S CHILDREN, THE SHADOW LINES, AND TAMAS

  Mahesh Shantaram Shimpi, Dr. Sharayu Omprakash Sonawane

  63-71

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• INDUSTRIAL RELATIONS CODE, 2020 AND INDUSTRIAL HARMONY IN NASHIK’S MANUFACTURING INDUSTRIES: IMPLICATIONS FOR LABOUR MANAGEMENT AND ORGANIZATIONAL RELATIONS

  Tushar Dodhu Dasnur, Dr. Sandeep Janardhan Sonawane

  72-87

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• EMPOWERED OR INDEBTED? RETHINKING WOMEN’S AGENCY IN MICROCREDIT ECONOMIES IN BANGLADESH

  Shila Mondol, Dr. Ipseeta Satpathy, Abhishek Kumar

  88-95

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• FROM WASTE TO RESOURCE: CIRCULAR ECONOMY PERSPECTIVES ON HOUSEHOLD COOKING OIL REUSE, CONSUMER AWARENESS, AND SUSTAINABILITY WITHIN THE SDG THROUGH TPB FRAMEWORK

  Ms.Heena Gandhi, Dr. P. S. Deepa

  96-115

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• A COMPARATIVE AND INTEGRATIVE REVIEW OF AAKER AND KELLER: TOWARDS A THREE-LAYER FRAMEWORK OF BRAND EQUITY

  Amit Roy, Dr. Chandibai Postangbam

  116-126

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• ARTIFICIAL INTELLIGENCE AND DIGITAL TRANSFORMATION: IMPLICATIONS FOR ORGANIZATIONAL PERFORMANCE

  Nelson Chongtham, Ms. Lalitha Y, Ms. Saranya P K, Dr. Thiruppathi KTM, Dr. Niwarti Manohar Gajbhare5

  127-136

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• JUST TRANSITION IN COAL-DEPENDENT ECONOMIES: A SYSTEMATIC LITERATURE REVIEW (2015–2025)

  Deepak Kurmi, Swamini Upadhyay, Dr. Ashis Kumar Sa, Dr. Krishna Kumar Sharma

  137-152

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• RACE, GENDER, MIGRATION, AND BELONGING IN CONTEMPORARY TRANSNATIONAL FICTION: A COMPARATIVE STUDY OF AMERICANAH, GIRL, WOMAN, OTHER, AND HOMEGOING

  Avin Sahebrao Bhamare, Dr. Sharayu Omprakash Sonawane

  153-161

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