Vol. 12 No. 3s (2026): Contemporary Research in Business, Technology, and Society

Articles

• CONSCIOUS OPERATIONAL EXCELLENCE: INTEGRATING THE INNER ENGINE WITH LEAN, SIX SIGMA, AGILE AND TOTAL QUALITY MANAGEMENT

  Dr. Alok Kumar Bhargava, Dr. Sonali Sneha

  01-10

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• POWERING PERFORMANCE: THE IMPACT OF COMPENSATION AND INCENTIVE PRACTICES ON SALES FORCE EFFECTIVENESS IN THE PHARMACEUTICAL EQUIPMENT INDUSTRY

  Meghasham Chaudhari, Meenal K Pendse

  11-20

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• GREEN HUMAN RESOURCE MANAGEMENT AND WORKPLACE ATTRACTIVENESS: A COMPARATIVE STUDY OF SERVICE AND MANUFACTURING SECTOR EMPLOYEES

  Dr. Kiransinh Natwarsinh Rajput

  21-30

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• BEHAVIOURAL DETERMINANTS OF PERSONAL FINANCIAL INVESTMENT DECISION-MAKING: THE MEDIATING ROLE OF FINANCIAL AWARENESS IN AN EMERGING MARKET CONTEXT

  Dr. Diptayan Bhattacheryya, Dr. Avradeep Ganguly, Dr. Tanushree Dutta, Dr. Mainak Chakraborty, Dr. Gouranga Patra

  31-42

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• THE ROLE OF EMPATHY AND ENCOURAGEMENT IN IMPROVING CANDIDATE OUTCOMES: EVIDENCE FROM GLOBAL RECRUITMENT REPORTS

  Aditi Agarwal, Pankhuri Agarwal

  43-56

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• EXPLAINING IMPULSE BUYING IN SOCIAL COMMERCE THROUGH PARASOCIAL IDENTIFICATION: THE ROLES OF CREATOR AUTHENTICITY AND FEAR OF MISSING OUT

  Dr. Goutam Tanty, Dr. Sudipta Majumdar, Dr. Sarojkant Singh, Dr. Samprit Chakrabarti

  57-66

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• REMEMBERING EMPIRE: MEMORY, IDENTITY, AND HISTORICAL CONSCIOUSNESS IN TAYEB SALIH’S SEASON OF MIGRATION TO THE NORTH AND KAZUO ISHIGURO’S THE REMAINS OF THE DAY

  Mr. Gopalkrishna Suresh Joshi, Dr. Sharayu Sonawane

  67- 74

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• EXAMINING THE ASSOCIATION BETWEEN ORGANIZATIONAL CULTURE AND EMPLOYEE ENGAGEMENT: IS JOB SATISFACTION A MEDIATOR?

  Sonam Sharma, Upasna, Rohit Kumar

  75-89

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• ASSESSING THE USAGE AND IMPACT OF BALANCED SCORECARD AS A PERFORMANCE MEASUREMENT SYSTEM IN THE LIFE INSURANCE SECTOR

  Varinder Kumar, Dr. Baljit Singh

  90-100

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• LABOUR MARKET TRANSFORMATION, INFORMAL EMPLOYMENT AND SOCIAL SECURITY INCLUSION IN INDIA: EVIDENCE FROM PLFS,  CENSUS AND E-SHRAM DATA

  Rajeev Kumar, Rajiv Kumar Hembram, Ganesh Chandra Baskey

  101-112

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• WHY STANDARDISED LEADERSHIP APPROACHES FAIL: THE ROLE OF ORGANISATIONAL CONTEXT IN LEADERSHIP EFFECTIVENESS

  Ashutosh Singh, Dr. Surya Prakash Vaishnav, Dr. Narendra Singh Chawda

  113-123

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• NAVIGATING THE DIGITAL MEDIA ECOSYSTEM: COMMERCIAL SOCIALIZATION, PR DEPENDENCIES, AND THE STATE OF LOCAL WATCHDOG JOURNALISM IN UTTAR PRADESH

  Harsh vardhan Dubey

  124-132

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• ARE DRONES TRANSFORMING TRANSPORTATION AND LOGISTICS FOR THE LAST-MILE REACH IN THE URBAN LANDSCAPE

  Ms Gauri Gandhi, Dr Harshall Gandhi

  133-144

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• PARTITION AND THE FRAGMENTED SUBJECT: A LACANIAN-FREUDIAN READING OF MIDNIGHT’S CHILDREN, THE SHADOW LINES, AND TAMAS

  Mahesh Shantaram Shimpi, Dr. Sharayu Omprakash Sonawane

  145-154

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• EMPOWERED OR INDEBTED? RETHINKING WOMEN’S AGENCY IN MICROCREDIT ECONOMIES IN BANGLADESH

  Shila Mondol, Dr. Ipseeta Satpathy, Abhishek Kumar

  155-162

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• A COMPARATIVE AND INTEGRATIVE REVIEW OF AAKER AND KELLER: TOWARDS A THREE-LAYER FRAMEWORK OF BRAND EQUITY

  Amit Roy, Dr. Chandibai Postangbam

  163-174

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• Artificial Intelligence and Digital Transformation: Implications for Organizational Performance

  Nelson Chongtham, Ms. Lalitha Y, Ms. Saranya P K, Dr. Thiruppathi KTM, Dr. Niwarti Manohar Gajbhare

  175-184

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• JUST TRANSITION IN COAL-DEPENDENT ECONOMIES: A SYSTEMATIC LITERATURE REVIEW (2015–2025)

  Deepak Kurmi, Swamini Upadhyay, Dr. Ashis Kumar Sa, Dr. Krishna Kumar Sharma

  185-201

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• RACE, GENDER, MIGRATION, AND BELONGING IN CONTEMPORARY TRANSNATIONAL FICTION: A COMPARATIVE STUDY OF AMERICANAH, GIRL, WOMAN, OTHER, AND HOMEGOING

  Avin Sahebrao Bhamare, Dr. Sharayu Omprakash Sonawane

  202-210

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