GREEN HUMAN RESOURCE MANAGEMENT AND WORKPLACE ATTRACTIVENESS: A COMPARATIVE STUDY OF SERVICE AND MANUFACTURING SECTOR EMPLOYEES
DOI:
https://doi.org/10.69980/xqdxqh05Keywords:
Green Human Resource Management, Workplace Attractiveness, Perceived Organizational Support for the Environment, Sustainability, Employer BrandingAbstract
Environmental sustainability has appeared as a strategic organizational priority, leading firms to increasingly integrate Green Human Resource Management practices into their human resource systems. The present study focused on the effect of Green Human Resource Management on the attractiveness of the workplace among employees from manufacturing and service industries, as well as the mediation of perceived organizational support for the environment. A cross-sectional quantitative research design was used and data was gathered with 240 full-time employees of whom 120 were from manufacturing and 120 were from service organizations from India. This study used hierarchical regression analysis, Structural Equation Modeling and Multi-Group Analysis on SPSS 28 and SmartPLS 4. The results showed that the Green Human Resource Management has a significant indirect effect on workplace attractiveness through the partial mediation by perceived organizational support for the environment (β = 0.29, p < 0.001), and an important direct effect (β = 0.51, p < 0.01). Furthermore, sectoral comparison indicated that the total effect of Green Human Resource Management on workplace attractiveness was stronger in manufacturing (β = 0.53) than in services (β = 0.38). The study concludes that sector-sensitive implementation of GHRM practices is essential for strengthening workplace attractiveness and sustainability-oriented employer branding.
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