Vol. 12 No. 1s (2026): Emerging Trends in Business & Management (ISSN: 2208-2190)

Articles

• FINANCIAL SUPPORT AND ENTERPRISE DEVELOPMENT UNDER KVIC: A SYSTEMATIC REVIEW OF MSMES, RURAL ENTERPRISES, AND WOMEN EMPOWERMENT IN INDIA

  Rajeshwari MC , C.A Dr. Pramod Kumar Pandey

  01-21

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• ACCEPTING SOCIAL MEDIA AND NETWORKS FOR SELECTING DESTINATIONS IN THE TOURISM INDUSTRY –A COMBINED STUDY OF IAM AND UTAUT2

  Nitin Sharma, Jashandeep Singh, Sukhbir Kaur Dhillon

  22-40

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• ASSESSING THE USAGE AND IMPACT OF BALANCED SCORECARD AS A PERFORMANCE MEASUREMENT SYSTEM IN THE LIFE INSURANCE SECTOR

  Varinder Kumar, Dr. Baljit Singh

  41-51

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• EXAMINING MOTIVATIONAL DRIVERS BEHIND THE ADOPTION OF ONLINE SOCIAL PROOF IN CONSUMERS’ DECISION-MAKING

  Pooja, Dr. Anshita Yadav

  52-64

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• FUNDAMENTAL VERSUS TECHNICAL ANALYSIS: DETERMINANTS OF STOCK EVALUATION STRATEGY AMONG RETAIL INVESTORS

  Manoj Kumar Yadav, Prof (Dr.) Preeti Sharma, Poonam Tomar Yadav

  65-73

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• TRACING ECOTOURISM DEVELOPMENT IN BIHAR: POLICY INITIATIVES AND SUSTAINABLE PATHWAYS

  Uttapal Kumar, Dr. Shiv Shankar Kumar Yadav

  74-103

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• INFLUENCER MARKETING, CONSUMER BRAND ENGAGEMENT, AND SUSTAINABLE BEHAVIOUR AMONG GENERATION Z: A STRATEGIC AND BEHAVIOURAL ANALYSIS

  R Rohith, Dirisala G Sankar Chittayya Babu, Dirisala Sundareesh

  104-119

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• COMPETITIVE DYNAMICS AND FIRM PERFORMANCE IN THE INDIAN PAINT INDUSTRY: AN EMPIRICAL STUDY

  Praveen Sama, Dr. J Parasuraman, Dr. N.Siva Surendra

  120-131

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• PERFORMANCE APPRAISAL SYSTEMS AND EMPLOYEE COMMITMENT IN IT FIRMS: AN EMPIRICAL AND DECISION-ANALYTICS PERSPECTIVE FROM CENTRAL KERALA

  Nidish V R, Dr. R. Arumugam

  132-143

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• ROLE OF UNIVERSITY INFRASTRUCTURE AND FACILITIES IN SHAPING EMPLOYEE WORK PERFORMANCE

  Mrs Akshara Dandekar – Erande, Dr. Reshma Kabugade

  144-155

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• TWITTER EMOTION ANALYTICS FOR BUSINESS INTELLIGENCE: A COMPARATIVE STUDY OF MACHINE LEARNING MODELS

  Shaikh Ayeed Mohammed Ali, Dr. J B Simha, Dr. Shinu Abhi

  156-167

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• INTEGRATING COMMERCE, MANAGEMENT, AND HRM PRACTICES FOR SUSTAINABLE BUSINESS GROWTH

  Puja Baliarsingh, Dr. Sujit Kumar Acharya, Manas Ranjan Pati, Raj Kumar Singh, Simran Kaur, Dr. Baxiskumar Patel

  168-176

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• HUMAN RESOURCE ACCOUNTING DISCLOSURE PRACTICES AND FINANCIAL PERFORMANCE: AN ANALYTICAL STUDY OF TATA CONSULTANCY SERVICES (TCS)

  Sakshi Bhawnan, Dr Jayender Verma

  177-186

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• EXPLORING THE ROLE OF STRATEGIC LEADERSHIP IN MANAGING BUSINESS SUSTAINABILITY

  Dr. Abhishek Kumar Pandey, Dr. Pankaj Mishra, Ms. Sonam Yadav, Dr. Shubhangi Tripathi, Mr. Indrakesh Yadav

  187-193

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