Vol. 12 No. 6s (2026): EPH-International Journal of Business & Management Science (ISSN: 2208-2190) (In-press)

Articles

• STRATEGIC HUMAN RESOURCE MANAGEMENT, DIGITAL COMMERCE, AND AI-DRIVEN MARKETING: AN INTEGRATED FRAMEWORK FOR SUSTAINABLE BUSINESS GROWTH AND ORGANIZATIONAL PERFORMANCE

  Dr Vibhuti sharma, Dr Ruchi Sharma, Dr. Ashish Malik, Dr. Ankita Singh, Dr.Subarna Biswas Mistry

  01-14

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• ARTIFICIAL INTELLIGENCE APPLICATIONS IN RECRUITMENT AND TALENT ACQUISITION: OPPORTUNITIES AND ETHICAL CONCERNS

  Dr.Rupali Singh, Dr Shobha K B, Usha Ranganayaki, Dr. Arijit Roy, K. Deepika Rani, Dr. Farhan Alam

  15-27

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• THE EFFECTS OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP STYLES AND REWARD MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE: A STUDY OF SELECTED ETHIOPIAN PUBLIC UNIVERSITIES

  Tessema Abera Habore, Dr. Purvi Dipen Derashri

  28-38

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• FROM INFLUENCE TO INTENT: SYSTEMATICALLY REVIEWING THE ROLE OF SOCIAL MEDIA INFLUENCERS IN PURCHASING BEHAVIOUR

  Vanshika Jindal, Dr. Amisha Gupta

  39-47

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