BUILDING SUSTAINABLE ORGANIZATIONAL CULTURE IN THE VUCA WORLD
DOI:
https://doi.org/10.69980/42mh6067Keywords:
Sustainable Organizational Culture, VUCA World, Sustainability, Stakeholder Engagement, Organizational ResilienceAbstract
This study examines the development of sustainable organizational culture in the context of a VUCA world characterized by volatility, uncertainty, complexity, and ambiguity. The paper argues that sustainability can no longer be treated only as a matter of compliance, corporate social responsibility, or external reporting; rather, it must be embedded within organizational values, assumptions, leadership practices, employee behaviour, communication systems, and decision-making processes. Based on a descriptive and conceptual review of literature, the study explores how sustainable organizational culture contributes to organizational resilience, stakeholder trust, innovation, ethical responsibility, and long-term performance. The study reviews key theoretical perspectives, including the Triple Bottom Line approach, Shared Value Theory, Schein’s Organizational Culture Model, Competing Values Framework, Resource-Based View, Hofstede’s Cultural Dimensions, and Stakeholder Theory. The findings indicate that leadership commitment, internal stakeholder participation, employee engagement, communication, organizational learning, and innovation are major drivers of sustainable organizational culture. The study also identifies major barriers, including rigid organizational structures, short-term profit orientation, weak leadership commitment, poor communication, employee resistance, limited stakeholder engagement, and a lack of measurement tools. The discussion highlights that organizations operating in uncertain environments need adaptive, responsible, and sustainability-oriented cultures to respond effectively to social, environmental, and economic challenges. The study concludes that sustainable organizational culture is both a strategic managerial priority and a critical foundation for responsible and future-ready organizations.
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