INTEGRATING COMMERCE, MANAGEMENT, AND HRM PRACTICES FOR SUSTAINABLE BUSINESS GROWTH
DOI:
https://doi.org/10.69980/ph3m1r73Keywords:
Sustainable Business Growth, Sustainable Human Resource Management, Strategic Management, Corporate Governance, Organizational PerformanceAbstract
The element of incorporating the commerce strategy, management system and human resource management (HRM) practice have become paramount to actualization of sustainable business growth. It is a qualitative multiple-case comparative study which attempts to utilise five new case studies in a privation and government sector organisations to identify the degree of inculcation of sustainability in the strategic, operational and people-management arenas. The findings demonstrate that the sustainability goals can be complemented with the commercial positioning, the types of governance, and the HR designs (training, performance management and incentive mechanisms) to increase the sustainability. In organizations that institutionalized the sustainability in functions, an improvement in employee engagement, workforce stability, and operational effectiveness and competitiveness were recorded. Evidence also shows that HRM is a strategic enhancer that converts the intentions of sustainability to organizational performance. The research creates an integrative paradigm through an integration of the cross-sector learning to establish sustainable HRM and strategic alignment as the fundamental sources of long-term organizational resilience. The research contributes to the literature in strategic management, human resource management, operations and performance management, and corporate governance and offers useful suggestions to the managers and policymakers, who desire to transform sustainability into a sustainable source of business value.
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