PERCEPTION ON WHATSAPP AND CALLIND

Authors

  • Novi Wahyuningsih Executive in Strategic Management Program, Management Departement, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
  • Ardi Harto Mulyo Executive in Strategic Management Program, Management Departement, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480

DOI:

https://doi.org/10.53555/eijbms.v5i2.81

Keywords:

Local Messenger, Whats App Callind

Abstract

The most popular social media application for messenger in Indonesia is WhatsApp. One of the new applications made in Indonesia is called Callind. This research will conduct an analysis study related to public opinion on the Callind application. The study analysis  process starts from studying the  literature,  searching  for public  opinion  data  regarding  WhatsApp  and  Callind  applications, conducting  an  analytical  study  of  public  opinion  data  regarding  the application  and  then  make  conclusions. The  results  showed  that  the Callind  application  review  value  (4.3)  was  almost  the  same  as WhatsApp (4.4). However,  the  Callind  application  needs to be repaired  and  upgraded  again  due  to  several  functions that are not running  so  that  the  Callind  users  experienced  difficulties  and  felt uncomfortable using  Callind.  The features provided are expected to focus on the features associated with messengers.

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Published

2019-06-27

Issue

Vol. 5 No. 2 (2019): EPH - International Journal of Business & Management Science (ISSN: 2208-2190)

Section

Articles

License

Copyright (c) 2019 EPH - International Journal of Business & Management Science (ISSN: 2208-2190)

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.