Influence of Socioeconomic Factors on the Development of Sustainable Marketing in the Context of Industrial Enterprises
DOI:
https://doi.org/10.53555/eijbms.v10i1.159Keywords:
Sustainable Development, Socio-Economic Factors, Sustainable Marketing, Cameroonian industrial companies, industrial enterprisesAbstract
In the realm of marketing, the concept of sustainability has gained significant traction in recent years. However, the growth and adoption of sustainable marketing practices within industrial enterprises are often influenced by various socio-economic factors. This piece aims to explore the influence of these factors on the development and implementation of sustainable marketing strategies in the context of industrial enterprises. To achieve this objective, we mobilized primary and secondary source data of a quantitative and qualitative nature on a cross-sectional sample of 74 Cameroonian industrial companies from the Central, Littoral, and West regions. We used various statistical tools: descriptive, exploratory, correlation, and explanatory analysis. The results show that, among the socio-economic factors, only the presence of a Quality, Health, Safety, and Environment (QHSE) Department, level of education, shareholder structure, level of debt, profit maximization, and competitive advantage contribute to sustainable marketing implementation. We therefore recommend that public and private organizations step up the debate on the environment and ecology, especially in developing countries.
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