A BIBLIOMETRIC STUDY OF SUSTAINABILITY AND ECO-FRIENDLY PRODUCTS' DEVELOPMENT, PRESENT STATUS, AND FUTURE.
DOI:
https://doi.org/10.53555/eijbms.v11i1.223Keywords:
Sustainability, environment sustainability, green productsAbstract
Eco conscious goods are necessary for a green future. There is a lack of knowledge about consumer intention towards sustainable goods.The research gaps impedes translation of availability of eco friendly goods into actual consumer. The study examines the corpus of research on green products and consumer attitudes toward them using bibliometric analysis. I created tables using R Studio and performed a globalization of the topic mapping using VosViewer. The result shows that available literature defined in four parts ; In the first section, Most locally cited scientific studies about environmentally friendly products. In the second section, The frequency of journals having the most papers on environmentally friendly items. In the third section, Authors offering more articles on environmentally friendly goods. The fourth section depicts the nature of collaboration that is evident in the publications of green products..By delving into these intricacies, the research aims to contribute valuable insights to marketers, retailers, and policymakers navigating the ever-evolving landscape of consumer preferences and sustainability in the realm of personal care products. Join me on this intellectual journey into the minds of modern consumers as we unravel the threads connecting green intentions, retail dynamics, and online influences.
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