THE INFLUENCE OF SEASONAL TRENDS ON E-COMMERCE SALES- AN ECONOMETRIC ANALYSIS
DOI:
https://doi.org/10.53555/eijbms.v11i1.198Keywords:
sales, increase, e-commerce, businesses, FridayAbstract
The goal of this research is to discover how seasonal trends affect the sales of e-commerce— more specifically, how holidays such as Black Friday, Cyber Monday and Christmas, as well as seasonal transitions like summer and winter. It also forests on how companies can leverage these trends to better their strategy and increase sales. Some of the tactics include; Marking trends to understand market movements, using AI to predict sales, offering customers specific deals, and making it easier for them to shop via their mobile phones. The peak seasons are full of opportunities that need to be seized, but there are also challenges that come with it, such as inventory management, price competition, and keeping the upper hand over the competitors. Tricks can be used by the companies to boost the sales and exploit the trend is what this study explores. One of the recommendations made is that the influence of different cultures on buying behavior and how emerging technologies may reshape the methods by which e-commerce businesses track these trends also warrants additional research.
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