THE EMPLOYEE’S PERSPECTIVE AS AN ONLINE CONSUMER

Authors

  • Dewi Tamara Executive in Strategic Management program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480
  • Freddy Soejandy Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia
  • Devi Susanti Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia
  • Djani Setiadi Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia 11480

DOI:

https://doi.org/10.53555/eijbms.v5i2.84

Abstract

This paper investigates the behavior of an employee as an online consumer. As today online shopping is regarded as a disruptive innovation for offline shopping, this paper examines whether the employees also have similar behavior with other type of consumer. The respondents are chosen from Jakarta, Bogor, Tangerang and Bekasi area which totalled 94 qualified survey. The result explains that online shopping offers economic value, technical value, service value and social value in the same time. And the employee behavior is not rejecting that and follows the flow. It implies that offline shop providers should consider in providing customer the same values as in online shop. 

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Published

2019-06-27

Issue

Vol. 5 No. 2 (2019): EPH - International Journal of Business & Management Science (ISSN: 2208-2190)

Section

Articles

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