IMPACT OF THE PRODUCT CHARACTERISTICS ON THE DISTRIBUTION STRATEGY SELECTION: A LITERATURE REVIEW

Authors

  • Yassine Benrqya School of Business Administration, Al Akhawayn University, Ifrane 53000, Morocco

DOI:

https://doi.org/10.53555/eijbms.v4i1.60

Keywords:

Cross-docking, traditional warehousing, product segmentation, product characteristicsn, supply chain strategy selection

Abstract

Nowadays companies must look at developing new distribution strategies in order to achieve the required performances from their supply chain. In this quest, companies wonder about the consistency of their distribution strategy with the types of products they are selling. This paper deals with product segmentation and distribution strategy selection (cross-docking versus traditional warehousing). In the literature many factors have been described for product segmentation and supply chain selection. We classify these factors into four major groups (product, market, product/market, and supply/source factors). A literature review for each element of the groups and the supply chain orientation or distribution/inventory location strategy is carried out and summarized in a table. Finally we conclude by a discussion about the utility of this table and the opportunities to improve and extend the current research are indicated. 

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Published

2018-03-27