IMPACT OF ADOPTION RATE ON ORGANISATIONAL PERFORMANCE IN IT ORGANISATIONS IN INDIA
DOI:
https://doi.org/10.69980/yxdcry97Keywords:
HR Analytics, Tool Utilization, Insight Integration, User Competency, Organisational PerformanceAbstract
The study examines the influence of HR analytics adoption on organisational performance in Indian information technology (IT) organisations by conceptualizing adoption through three dimensions: Tool Utilization, Insight Integration, and User Competency. A quantitative, cross-sectional survey design was employed with HR professionals and managerial employees who were familiar with HR analytics and workforce-related decision-making. The relationships were tested using covariance-based Structural Equation Modelling through AMOS. The findings show that nine of the twelve hypothesized relationships were statistically supported. Tool Utilization significantly influenced Workforce Productivity, Talent Retention, and HR Decision-Making Quality, but had no significant effect on Strategic Alignment. Insight Integration emerged as the strongest adoption dimension and significantly influenced all four organisational-performance outcomes, with its strongest effect observed on HR Decision-Making Quality. User Competency significantly affected Talent Retention and HR Decision-Making Quality, while its relationships with Workforce Productivity and Strategic Alignment were not significant. The results demonstrate that the organisational value of HR analytics depends not only on the use of analytical tools but also on the extent to which analytical insights are embedded in managerial decisions. The study contributes a multidimensional perspective on HR analytics adoption and offers practical guidance for improving analytics governance, decision integration, and managerial competency in Indian IT organisations.
References
1.Agarwal, H., & Raj, V. J. P. (2022). Adoption of Human Resource Analytics in Information Technology and Information Technology Enabled Services Industry in India. Journal of Data Science, Informetrics, and Citation Studies, 1(1), 50-57. DOI: 10.5530/jcitation.1.1.7
2.Arora, M., Prakash, A., Dixit, S., Mittal, A., & Singh, S. (2023). A critical review of HR analytics: visualization and bibliometric analysis approach. Information Discovery and Delivery, 51(3), 267-282. https://doi.org/10.1108/IDD-05-2022-0038
3.Avrahami, D., Pessach, D., Singer, G., & Chalutz Ben-Gal, H. (2022). A human resources analytics and machine-learning examination of turnover: implications for theory and practice. International Journal of Manpower, 43(6), 1405-1424. https://doi.org/10.1108/IJM-12-2020-0548
4.Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
5.Bishnoi, R., & Vikas, S. (2024). HR Analytics Adoption in India—A Sector-Wise Study. Library of Progress-Library Science, Information Technology & Computer, 44(2), 277. DOI: https://doi.org/10.48165/bapas.2024.44.2.1
6.Dasari, S. R., & Devi, V. R. (2025). Organizational adoption factors of HR analytics: a practitioner’s perspective. Management and Labour Studies, 50(4), 567-585. https://doi.org/10.1177/0258042X241249244
7.Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340. https://doi.org/10.2307/249008
8.Eisenhardt, K. M., & Martin, J. A. (2017). Dynamic capabilities: What are they?. The SMS Blackwell handbook of organizational capabilities, 341-363. https://doi.org/10.1002/9781405164054.ch21
9.Falletta, S. V., & Combs, W. L. (2021). The HR analytics cycle: a seven-step process for building evidence-based and ethical HR analytics capabilities. Journal of Work-Applied Management, 13(1), 51-68. https://doi.org/10.1108/JWAM-03-2020-0020
10.Fattah, I. A. (2024). Decision-making performance of business analytics capabilities: the role of big data literacy and analytics competency. Business Process Management Journal, 30(6), 2096-2126. https://doi.org/10.1108/BPMJ-11-2023-0894
11.Gupta, S. K., Pooja, L., Pragathi, C., Jayanthi, T. G., Darshini, B. P., Sudha, S. V., & TS, S. (2026). An Application of HR Analytics Tools in Strategic Decision-Making and Workforce Optimization. Economics, Finance and Management Review, 2(26), 78-96. DOI: https://doi.org/10.36690/2674-5208-2026-2-78-96
12.Khan, N. A., Malik, A., & Khan, A. A. (2024). Human resource analytics: A novel approach to bridge the gap between human resource functions and organizational performance. International Journal of Human Capital in Urban Management, 9(2), 267-278. 10.22034/IJHCUM.2024.02.06
13.Kiran, P. R., Chaubey, A., & Shastri, R. K. (2024). Role of HR analytics and attrition on organisational performance: a literature review leveraging the SCM-TBFO framework. Benchmarking: An International Journal, 31(9), 3102-3129. https://doi.org/10.1108/BIJ-06-2023-0412
14.Lee, J. Y., & Lee, Y. (2024). Integrative literature review on people analytics and implications from the perspective of human resource development. Human Resource Development Review, 23(1), 58-87. https://doi.org/10.1177/15344843231217181
15.Madhani, P. M. (2023). Human resources analytics: leveraging human resources for enhancing business performance. Compensation & Benefits Review, 55(1), 31-45.
https://doi.org/10.1177/08863687221131730
16.Marler, J. H., & Boudreau, J. W. (2017). An evidence-based review of HR Analytics. The International journal of human resource management, 28(1), 3-26. https://doi.org/10.1080/09585192.2016.1244699
17.McCartney, S., Murphy, C., & McCarthy, J. (2021). 21st century HR: a competency model for the emerging role of HR Analysts. Personnel review, 50(6), 1495-1513. https://doi.org/10.1108/PR-12-2019-0670
18.NASSCOM. (2024). Technology sector in India: Strategic review 2024. https://nasscom.in/knowledge-center/publications/technology-sector-india-strategic-review-2024
19.Okon, R. I. C. H. A. R. D., Odionu, C. S., & Bristol-Alagbariya, B. E. R. N. A. D. E. T. T. E. (2024). Integrating data-driven analytics into human resource management to improve decision-making and organizational effectiveness. Ire Journals, 8(6), 574.
20.Perkins, S. J., & Shortland, S. (2023). Do executive remuneration decision-makers know what's going on? The gap between independence and institutional contexts. Journal of Organizational Effectiveness: People and Performance, 10(3), 413-436. https://doi.org/10.1108/JOEPP-08-2022-0219
21.Rasmussen, T. H., Ulrich, M., & Ulrich, D. (2024). Moving people analytics from insight to impact. Human Resource Development Review, 23(1), 11-29. https://doi.org/10.1177/15344843231207220
22.Saxena, M., Bagga, T., Gupta, S., & Rameshwar, R. (2025). Exploring the antecedents, analytical tools, and challenges in the implementation and adoption of HR analytics: a study in the Indian context. Sage Open, 15(2), 21582440251328078. https://doi.org/10.1177/21582440251328078
23.Shrivastava, S., Nagdev, K., & Rajesh, A. (2018). Redefining HR using people analytics: The case of Google. Human Resource Management International Digest, 26(2), 3-6. https://doi.org/10.1108/HRMID-06-2017-0112
24.Taasiringan, E. S. (1997). Dynamic capabilities and strategic management. Strategic Management Journal.
25.Tessema, S. A., Yang, S., & Chen, C. (2025). The effect of human resource analytics on organizational performance: Insights from Ethiopia. Systems, 13(2), 134. https://doi.org/10.3390/systems13020134
26.Vadithe, R. N., & Kesari, B. (2024). Impact of human resource analytics adoption on organizational agility and operational performance: examining the TOIE model. SN Computer Science, 5(7), 909. https://doi.org/10.1007/s42979-024-03269-3
27.Vadithe, R. N., & Kesari, B. (2025). Examining the Impact of HR Analytics on Organizational Performance in the IT Sector: The Mediating Effects of Employee Job Engagement and Workforce Motivation. Journal of Human Values, 09716858251364994. https://doi.org/10.1177/09716858251364994
28.Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
29.Zebua, D. K., Putra, F. D., & Framulya, N. (2024). The role of HR analytics in enhancing organizational performance: A literature review. Indonesia Journal of Engineering and Education Technology (IJEET), 2(2), 363-368. DOI: https://doi.org/10.61991/ijeet.v2i2.69.
