STRATEGIC RESTRUCTURING OF INDIAN OIL PSUS: A DIGITAL PATHWAY TOWARD SUSTAINABLE COMPETITIVENESS
DOI:
https://doi.org/10.53555/eijbms.v11i1.229Keywords:
Public Sector Undertakings (PSUs), Digital Transformation, Sustainable CompetitivenessAbstract
The Indian oil industry remains significantly influenced by state-run companies and is facing challenges to keep pace with the global evolution of energy driven by sustainability and digitalization. This study examines the strategic reconfiguration of major oil PSUs in India—IOC, BPCL, and HPCL—with a focus on digital transformation. The research utilizes a mixed-method approach which combines qualitative content analysis of annual and policy report interviews with quantitative benchmarking of peers from the rest of the world. The applied analysis uses SWOT and Balanced Scorecard methodologies to assess digital, sustainability, and competitive reframing. Major findings indicate that broad digital integration (adoption of ERP systems, AI-driven predictive maintenance, IoT-based supply chain management, and green technology) has significantly improved operational efficiency, environmental compliance, and stakeholder engagement. Structural governance, talent agility, policy priorities, and investment frameworks, however, still face persistent hurdles. The research pertains to the competitive public enterprise policy issues of emerging economies by proposing the establishment of a digitally framed magnified vision timeline, policy recalibrations, and tailored multifunctional capability enhancement strategies aimed at transitioning from reactive to proactive digitization.
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