A STUDY ON SOCIAL MOBILITY IN INDIA WITH FOCUS ON THE QSR INDUSTRY.
DOI:
https://doi.org/10.53555/eijbms.v10i1.194Keywords:
mobility, QSR, restaurant, studies, employeesAbstract
My interest in the power of workplaces & social mobility opportunities started when I got an opportunity to visit and interact with employees of a QSR restaurant in India last year. There were many things that I found fascinating, the organization of the kitchen, the work-flow processes, the way the teams were organized & many such things but what I really found most fascinating was the people I met. I meet a truly diverse set of people from different age groups & backgrounds working to make a living. People with fascinating life stories & dreams like Rashi, who started as a temporary staff & is now manager in a restaurant. Rashi’s story inspired me to study this industry & this space more. This Project is an attempt to understand the journey of Rashi & similar people like her from a larger perspective.
Social mobility, the ability for individuals or families to move between socioeconomic strata, plays an important role in shaping an equitable society. This study explores the impact of the Quick Service Restaurant (QSR) industry on social mobility in India, focusing on its contribution to employment generation and upward economic mobility.
By analyzing data, case studies, quantitative & qualitative research methods, the research tries to highlight how the QSR industry serves as a stepping stone for individuals, especially those from marginalized communities, to gain formal employment, skill development, and career growth.
With over 40% of the Indian workforce engaged in the informal sector, the QSR industry stands out as a significant source of organized job opportunities. The also delves into challenges like job stability, wage gaps, and gender inequality within the sector.
This paper aims to shed light on the role of this dynamic sector in fostering inclusive growth and inspiring further studies on its economic impact.
References
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