HOW DOES THE IMPLEMENTING OF EUROPEAN FOOTBALL CLUBS' FINANCIAL MODELS AND DEVELOPMENTAL LEAGUES IN INDIA, INFLUENCE OUR GLOBAL COMPETITIVENESS AND FAN ENGAGEMENT OF INDIAN FOOTBALL CLUBS?
DOI:
https://doi.org/10.53555/eijbms.v10i1.187Keywords:
European football, financial models, developmental leagues, Indian football, Indian Super League (ISL), sports marketingAbstract
This research employs both quantitative and qualitative research design to assess the effects of financial models and developmental leagues in European football on the globalisation and fan following of Indian football clubs.
The qualitative part of the research consists of case analysis and interviews with European football stakeholders about financial management, youth policy, and fans. Some of the club profiles that were considered include FC Barcelona, Manchester United, and Bayern Munich amongst others. The quantitative phase of this study uses questionnaires to collect data on the fan engagement, levels of awareness and revenue projected from these fans by football clubs and sports personnel in India. The key observations are while Indian football fans prefer international stadiums, they struggle to attend international sporting events and are less informed about possibilities like supporter club tours. The Indian Super League (ISL) has shown significant financial progress but continues to have problems with governance. The study also recommends that to boost the competitiveness of Indian football, India should adopt some of the European financial policies, should enhance the fan experience in stadiums, and widen the use of social media platforms.
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