WHAT ROLE DOES BIG DATA PLAY IN SHAPING INVESTMENT STRATEGIES AND PORTFOLIO MANAGEMENT IN THE FINANCIAL INDUSTRY?
DOI:
https://doi.org/10.53555/eijbms.v10i1.186Keywords:
Big Data Analytics , Investment Strategies, Portfolio Management , Risk Assessment, Predictive Modeling, Financial MarketsAbstract
Background
Recent advancements on digital technology have walloped the financial industry with a dramatic transformation. Among the most interesting and game changing one has been the integration of big data analytics within the arsenal of the investment strategies and portfolio management. The concept of big data is being used to define the massive size of structured and unstructured data which are generated continuously from different sources such as financial markets, social media, economic reports & consumer activity. Now, financial professionals, from portfolio managers, investment bankers, hedge fund analysts, to traders and quants can tap into these rich data sources to gain insights otherwise unavailable.
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